In reality, Evenflo tests were anything but stringent, internal company documents show. Get Our Top InvestigationsĮmail address This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. While less common than head-on crashes, side impacts are more likely to result in serious injuries in part because there’s only a door separating the passenger from the intruding vehicle. On its website, Evenflo told parents those tests were rigorous, simulating realistic side-impact crashes, which were responsible for more than a quarter of deaths of children under 15 killed in vehicle collisions in 2018. Not only did it sell its seats for children under 40 pounds, but Evenflo touted its Big Kid boosters as “SIDE IMPACT TESTED” without revealing that its own tests showed a child seated in its booster could be in grave danger in such a crash. was emblematic of how the company - locked in a marketing battle with its biggest competitor - has repeatedly made decisions that resulted in putting children at risk. “Why are we even talking about this?” he wrote in an email, adding, “I have looked at 40 lbs for the US numerous times and will not approve this.”Įvenflo’s decision to keep the weight recommendation for its Big Kid booster low in the U.S. The same executive, who had been promoted to vice president of marketing and product development, expressed his exasperation.
Later that year, the subject came up again.
A marketing executive “vetoed” Dahle’s safety recommendation, an internal Evenflo record shows.
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